The Marketing & Communications department (MARCOM) is responsible for coordinating a consistent brand identity. The department provides strategic marketing and communications services to the University’s academic colleges and institutes. The department includes two areas:
The Office of Communications and Public Affairs is the keeper of the University’s image to the internal and external community. The Director of Public Affairs guides the telling of the University’s story through mediums generated by the University, and by aiding journalists in mass media.
The office manages communications internally; including the University’s online newsroom, The Islander magazine, electronic newsletters, video/audio production including commercials, videos for the web/outreach presentations, and social media. The department also administers the University’s Code Blue Emergency Notification System.
The department’s relationships with local, state and national media outlets help journalists in creating awareness of the University’s diverse educational, research, and outreach endeavors. (Methods include: electronic press kits, news and event releases, and coordination of media interviews with members of the campus community)
The Office of Marketing provides print, digital media, photography, and video services to develop the University’s image and brand. The Marketing Office leads the University’s Web Council in coordinating the presence of the University through the tamucc.edu website and assisting in website planning for University departments and offices.
As the University’s arm for both internal and external marketing, the Marketing Office emphasizes the use of strategic and integrated marketing that support the University’s mission and goals.
The Director of Marketing maintains and grows the University brand through advertising campaigns, publications, recruitment, retention, and institutional support pieces. The director also approves departmental logos, co-branding, and collateral materials in all mediums that reach internal and external audiences.